How does Aspiro Careers compare to Unifrog?
An honest side-by-side. Unifrog is already in most schools. Here is what it does well, and where Aspiro fills a gap it does not.
per aspera ad astra
Unifrog is a destinations database and self-navigation tool. Students log in, explore options, and track applications. It is useful, and many schools already use it.
Aspiro Careers is a curriculum delivered in-school by specialists, with an AI career companion that remembers students across sessions and helps them think, not just search.
The two are designed for different moments. Unifrog is where students go when they know what they are looking for. Aspiro is where they go before that, when they are still working out who they are and what matters to them.
Where a school runs both, the Aspiro programme goes first, building the career thinking foundation. Unifrog then becomes more useful because students arrive knowing what they are actually looking for.
Side by side
Delivery model
In-school programme delivered by Aspiro specialists. Your staff observe; we facilitate.
Online platform students access independently, in their own time.
What students do
Guided exploration through structured sessions using AI as a thinking partner.
Self-directed browsing of destinations, courses, and opportunities.
AI
AI career companion with persistent memory across sessions. Remembers each student's context and builds on it.
No AI coaching or personalised conversation.
Parent involvement
Parents invited into sessions. Both buyers in the room at the same time.
No structured parent engagement in the programme.
Gatsby Benchmarks
Directly addresses Benchmarks 2, 3, and 8. Session outcome reports provided for Compass+ evidence.
Supports multiple Benchmarks through platform usage tracking.
Cost to school
Free five-session programme. Optional platform subscription.
Annual platform subscription per school.
Want to see what the programme looks like in practice?
Register your school's interest and we will walk you through the five sessions, the Gatsby evidence, and how it fits your timetable.